Sam Sannia was born in Tuscany, but he decided to move to London in 1998, where he studied Ravensbourne College of Design and Communication. He participated in several exhibitions e.g. ICFF in New York and New Designers in London those days. He went back to Milan after his graduation and worked for clients such as Olivetti, Philips or Sharp. He exhibited his own projects at Salone Satellite, Salone Internazionale del Mobile in Milan in 2003 and 2004. Sam Sannia works as a freelancer in Milan these days, where he has founded Sannia studio oriented on the field of product design, furniture and graphic design. Missoni, Mattel, spHaus, Gruppo Sintesi, Mussi Italy, Barilla, Pyrex, Saint Gobain a Bormioli Rocco belong to his contemporary partners. 

For TON, he designed the products Goofy.